Seoul Design Foundation (서울디자인재단) filming location
📍 서울특별시 중구 을지로 281 · Drama · Coordinates 37.56675, 127.01010
Seoul Design Foundation (서울디자인재단) is located at 서울특별시 중구 을지로 281, where Record of Youth, Love Alarm, The First Time and 9 more was filmed. K-Drama and K-Pop fans visiting Korea can stand right where the scenes were shot. Below you will find the works filmed here with scene notes, plus the exact position and directions to plan your visit.
12 works filmed here
- Record of Youth · Drama
In episodes 1-2, the 'Homme Jung fashion show' where Sa Hye-jun (Park Bo-gum) and Kim Jin-woo (Kwon Su-hyun) walk as models takes place here. It's also where An Jeong-ha (Park So-dam) first meets her crush Hye-jun as a makeup artist.
- Love Alarm · Drama
In Episode 8, the new features of Love Alarm 2.0 are revealed, and there is a scene where the people here check the app.
- The First Time · Drama
In episode 16, Yun Tae-o (Jisoo) and Han Song-i (Jung Chae-yeon) stroll here after finishing their last late-night shopping.
- The Devil Judge · Drama
In Episode 1, the event where the Social Responsibility Foundation (SRF) announces the live courtroom show People's Participation Trial takes place here. Chief judge Kang Yo-han (Ji Sung) attends as a special guest, with a large turnout of high-ranking politicians and CEOs.
- The Producers · Drama
In episode 10, a scene is revealed of junior PD Baek Seung-chan (Kim Soo-hyun) doing an interview just in front of the middle section of the Rose Garden.
- The Veil · Drama
In episode 5, Seo Su-yeon (Park Ha-sun) and Han Ji-hyuk (Namkoong Min) meet here. Su-yeon begins to talk about the memories they shared in the past, and just as she is about to share important information, she is shot in front of Ji-hyuk.
- Fated to Love You · Drama
Lee Gun (Jang Hyuk) and Kim Mi-young (Jang Na-ra) plan to meet here to see Daniel Pitt's exhibition.
- Melancholia · Drama
This is where Baek Seung-yu (Lee Do-hyun) tells Ji Yoon-soo (Lim Soo-jung) about the tragedy of his study-abroad years. Ryu Seong-jae (Choi Dae-hoon), searching for Yoon-soo, spots her from afar comforting the weeping Seung-yu.
- Warm and Cozy · Drama
In Episode 1, Lee Jung-joo (Kang So-ra) stands at the intersection outside this landmark building, lost in deep thought, while a Jeju ad flashes on the LED screen of the Good Morning City building across from her. Soon after, Baek Gun-woo (Yoo Yeon-seok) passes her by in a taxi.
- Perfume · Drama
In episode 7, the 2019 New Wave Fashion Week, where all the models must participate in a test, is held here.
- Vincenzo · Drama
In episode 20, Hong Cha-young (Jeon Yeo-been) reunites with Vincenzo Cassano / Park Joo-hyeong (Song Joong-ki) after one year at an event held at this location. It is also here that they share their long-awaited second kiss.
- Are You Human? · Drama
In Episode 3, the PK Group holds a large-scale presentation for the Mach self-driving car (or M-Car) at this venue. When Nam Shin (Seo Kang-joon) fails to appear due to "circumstances," Seo Jun-gil (Yu Oh-seong) steps forward in his place, but Nam Shin's sudden entrance surprises everyone, unaware that it is actually the robot Nam Shin III. Outside the hall, Kang So-bong (Gong Seung-yeon) protests the injustice she suffered, but later realizes Nam Shin was there and goes her own way.